Monday, June 3, 2013

Event Management in turn Career Option


Event Management in India still is in its nascent opportunity. It is just a long time old as a line of business. Event Management is a process something like market research, planning, trying to sell, execution and evaluation of our event. It involves purchase management, resource management, audience management, attendees' management, unwanted effect management, information and loan management.

Event Management from a distance is definetly a glamorous profession but infact that isn't. It involves horribly long demands and lot of check out and and dedication. Event professionals will have to organize events like wedding, concerts, parties, trade presents, exhibitions etc.

Any individual that has good communication talent, enjoy interacting with populace, can work for for an extended time hours and has an altogether strong networking can become select professional for events which aren't corporate (like Meetings, Refunds, Conference, Exhibitions). For non Corporate Events there is not any minimum qualification required to an event professional.

However when an event withstands as a marketing tool for advertising a brand or gloss its image or increase sales then it becomes necessary that the event is processed by certified event professionals or individuals who are qualified enough to understand marketing and advertising.
There are many Event Management schools in India which promise courses in Event Management. These classes are generally certificates, diplomas and also degrees. They also take care of students in job design. However majority of trend professionals in India typically are not certified.

Certified event brokerages are basically for Corporate Events. People say trained to use events in becoming a powerful marketing tool to advertise a company's products/services. But they generally end up organizing events which aren't corporate like weddings, occasions, stage shows etc. As such they don't be able to utilize the skills where they got the training at the start. Moreover certified event professionals have not been able to differentiate themselves of its uncertified one so long (by organizing events with high degree of professionalism) too as the relevance of the Event Management courses in India still is under the scanner. Either the course material is not up to the mark or it is not yet been imparted and implemented effortlessly.

For large scale national/international business meetings (esp. trade shows), companies still prefer MBAs as a substitute for certified event professionals. Starting salary of a celebration professional can range through Rs 3000 to Rs 8000 (depending at work location, hiring company and quantity of exposure to events). After 2-3 years of experience to expect a salary of Rs 15000 or over. Working as an entrepreneur after 2-3 numerous work experience has to be your option to earn previously lacs and crores monthly.

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