Benchmark Hospitality International, which operate 33 hotels, resorts, and conference centers worldwide, announced their trending list for 2011 in line with the observations and feedback health of their staff. Here is what they predict:
Trend #1: A business trip is back. Booking pace for a good many Benchmark properties are beyond 2010 results.
Trend #2: The tried and tested are back. Insurance, commercial lender, consulting, technology, health all the best, and education markets claim supported the conference services industry over many years. The projection for 2011 is the fact companies within these industries are actually stepping up hiring but is training, thus making the significance of meetings more prevalent.
Trend #3: A little bit more heads in beds. 2011 will find the hotel industry with growing occupancy and the opportunity to maintain rate integrity, and that is certainly generally comparable to last year. To win business dissimilar to, properties are going to manufacture negotiate value-added options by their event meeting services directors.
Trend #4: They hopeful entertained. Properties are seeing going back of recreation and entertainment included in the meeting experience. Benchmark is seeing inquiries for options just like theme parties and comedians the first time since the AUG disaster. Here are some ideal make your meeting thrilling interactive.
Trend #5: Team-building is at. Demand for team building has returned and planners want your own special programs delivered within some limited budgets.
Trend #6: Selling price trumps green. Being green remains crucial that you many event meeting services planners who look for properties to have these initiatives in place. However, when asked to choose between being green or providing maximum buys, budgets will still explore precedence in 2011.
Trend #7: Social media marketing and Connectivity are key. Social media usage starts to take hold on the web meeting industry. The widest use within event attendees includes LinkedIn designed for networking and contact reasons and YouTube for videotaping sessions and posting them on-line with regards to the colleagues back on the job.
Connectivity is key when a gathering services company is planning an event, as well as, as a result of attendees once they do you have. The Internet will be employed to for site selection, band wagon recommendations from LinkedIn, and try to email communications. Attendees could be bringing their own computers and/or smartphones. Meeting planners may reserve iPads or rent Tablet PCs when you want a consistent platform.
Trend #8: Organizers want choices. Meeting and even cruise directors want all-inclusive packages, much la carte pricing, and everything in between. They want the home or property and their suppliers to have maximum flexibility to suit clients needs.
Trend #9: Planners decide to make a comeback. Planner positions have really been streamlined or eliminated over modern times, but with a restoring economy and improved buying a conditions, 2011 will supply renewed focus on all of them positions.
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